Store Displays & Retail Design
Designing for the physical retail environment — shelf displays, end caps, and holiday gifting programs for Macy's and Walgreens. From a 29-store Macy's test run to premium Walgreens locations nationwide, these projects live at the intersection of brand, space, and the split-second decision a shopper makes in-aisle.
Retail Display
End Cap Design
Print Production
2025–2026
Holiday Packaging
Retail design requires a different kind of discipline than packaging — the work has to function at distance, in fluorescent light, surrounded by competitors, and without anyone to explain it. These projects span two major retail partners: Macy's and Walgreens, each with their own planogram constraints, brand adjacency requirements, and production timelines. Every display was designed print-ready, from initial concept through vendor-ready files.
900+
Retail Locations
2
Major Retail Partners
60+
5 star Reviews
End Cap Display & Holiday Gifting
Macy’s Projects
End Cap Display
A 3-shelf end cap design launched as a test run across 29 Macy's locations in January 2026 — ahead of Macy's broader beauty display restructure. Designed to work within Macy's planogram constraints while standing out in a high-traffic beauty aisle environment.
launched Jan 2026
29 stores
3-Shelf System
Holiday Gifting Programs
Holiday-specific packaging designed for Macy's gifting season — including a City Lips Minis 5-pack set, a Lift & Smooth Duo gift set, and a suite of promotional stickers. Each piece balanced gift-worthy presentation with the brand's existing visual system.
launched Fall 2025
900 stores
Holiday gifting
Premium Display & Brand Differential Shelf
Walgreen’s Projects
Look Boutique Display
A 4-shelf display designed specifically for premium Walgreens locations across the US — part of Walgreens' Look Boutique elevated beauty experience. The design needed to communicate a premium tier while fitting within the Look Boutique's existing environmental standards.
Launching Aug 2026
4-Shelf System
Premium locations
Beauty Differential Display
A lips-specific shelf design built for broader retail access across standard Walgreens locations — a more scalable, high-volume counterpart to the Look Boutique display. Designed to be instantly recognizable at shelf without relying on the elevated context of a boutique environment.
Launching Jul 2026
Lips category
Broad distribution
SCOPE ACROSS ALL PROJECTS
→ End cap & shelf display design (2-, 3-, and 4-shelf systems)
→ Holiday gift set packaging & promotional stickers
→ Planogram-compliant print-ready files
→ Vendor coordination & production specs
→ Brand system application across retail environments
MY ROLE
→ Concept through production on all displays
→ Translated brand guidelines to 3D retail formats
→ Managed retailer spec requirements & approvals
→ Creative direction of display photography
→ Collaborated with product, marketing & retail teams
Spotlight — Macy's holiday gifting
Holiday retail has its own design logic — the packaging needs to read as a gift before it reads as a product. For Macy's, that meant adapting City Beauty's existing visual system into a format that felt seasonal and special without abandoning the brand entirely.
→City Lips Minis 5-pack gift set
→Lift & Smooth Duo holiday duo
→ additional promotional stickers