selected work
Portfolio
Print and packaging projects, retail activations, creative direction opportunities, web, and social media management — projects shaped by vision and collaboration.
Explore my work
Featured Projects
City Beauty Packaging Redesign Project
01
In 2022, our team proposed a comprehensive rebrand of City Beauty, moving away from uniform navy and gold packaging toward a more elevated aesthetic with color-coordinated product lines — making it easier for customers to find exactly what they need. The approved initiative has continued into 2026, encompassing distinct lines for supplements, hair, makeup, essentials, and treatments, each with its own visual identity, all while honoring the brand's design heritage.
Recently, I designed and led the development of a four-shelf retail display for select premium Walgreens locations, with each shelf dedicated to a distinct product category alongside supporting marketing content. From the initial display concept to completion, I owned the project end-to-end — including creative directing photoshoots and developing imagery tailored specifically for the display.
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Red Light Face Mask Design
Premium Walgreens Beauty Display
02
In 2025, I led the design of a white-labeled LED red light face mask, taking the project from initial concept to a September launch in just four months. Working at a rapid pace, I developed multiple design iterations for stakeholder review before finalizing the version that launched — delivering a polished, market-ready product under a tight timeline.
