Emmaline Clare Chisholm
Senior Graphic Designer
I'm Emma — a senior graphic designer with 8+ years of experience in brand identity, packaging, and web design. I've spent the last 6 of those years working in-house at City Beauty, where I learned what it takes to build a brand that's both beautiful and strategic.
Based in Los Angeles, California 🌴
SKILLS: Packaging Design | Print Production | Graphic Design | Visual Storytelling | Color Proofing | Design Direction | Photo Retouching | Rapid Ideation | Vector Illustration
SOFTWARE: Adobe Illustrator | InDesign | Photoshop | Lightroom | After Effects | Figma | Sketch | Zeplin | Canva | Google Office Suite | Powerpoint | CaptureOne
PROJECT MANAGEMENT SOFTWARE: Asana | Trello | Zilfow
EDUCATION: UC Davis College of Letters & Sciences 🎓 BFA, Design
CONTACT: emmaline.chisholm@gmail.com
“Emma combines creativity with strong problem-solving skills, leadership potential, and a genuine commitment to helping her team succeed.
She is dependable, hardworking, and continuously seeks opportunities to learn, improve, and elevate those around her.”
Lilyana Chhon
Former Director of Tech Services at City Beauty
Elevated design ✦ Human touch
Elevated design ✦ Human touch
Explore my work
Featured Projects
03
Red Light Face Mask Design
Premium Walgreens Beauty Display
01
Recently, I designed and led the development of a four-shelf retail display for select premium Walgreens locations, with each shelf dedicated to a distinct product category alongside supporting marketing content. From the initial display concept to completion, I owned the project end-to-end — including creative directing photoshoots and developing imagery tailored specifically for the display.
City Beauty Packaging Redesign Project
02
In 2022, our team proposed a comprehensive rebrand of City Beauty, moving away from uniform navy and gold packaging toward a more elevated aesthetic with color-coordinated product lines — making it easier for customers to find exactly what they need. The approved initiative has continued into 2026, encompassing distinct lines for supplements, hair, makeup, essentials, and treatments, each with its own visual identity, all while honoring the brand's design heritage.
In 2025, I led the design of a white-labeled LED red light face mask, taking the project from initial concept to a September launch in just four months. Working at a rapid pace, I developed multiple design iterations for stakeholder review before finalizing the version that launched — delivering a polished, market-ready product under a tight timeline.