Walgreens “Look Boutique” Beauty Display
launching Aug 2026
My role: Lead designer, end-to-end — shelf system concept through vendor-ready production files, creative direction of display photography, and brand system application to a premium retail environment.
Retail Display
4-shelf system
Premium Locations
Print Production
Creative Direction
As City Beauty enters Walgreens' Look Boutique — a curated, elevated beauty section found in select premium Walgreens locations in NYC and across the US — the display needed to do more than hold product. It needed to communicate that City Beauty belongs in that space. The Look Boutique environment is designed to position brands above the standard Walgreens beauty aisle, which meant every design decision had to read as premium at a glance: at distance, in bright retail lighting, surrounded by category competitors. This four-shelf display is City Beauty's first purpose-built presence in the Look Boutique format.
A Blank Canvas
Before the design begins — physical planogram review
Tray 1 — City Lips Assortment
City Lips product line full assortment — establishing shelf 1 density and product mix.
Tray 2 — Targeted Treatments
Solutions meant to treat specific concerns such as lash growth, wrinkle smoothing, firming, and lifting.
Tray 3 — Everyday essentials
Grouping skincare routine necessities like a cleanser, eye cream, sheet mask, and moisturizer.
Tray 4 — Body & Night Products
Organizing body-care products together with an advanced night-time moisturizer.
First Draft / proof of concept
4 shelf panel designs
ADDITIONAL VARIATIONS
Each of the four shelves carries its own distinct messaging and imagery — unified by the City Beauty visual system but differentiated by product category. The panel designs were built to large-format production spec from the outset, with no structural revisions required at the vendor handoff stage.
Final artwork — shelf by shelf
Shelf 01 — Top
City Lips — "See Why Millions of Women Choose City Lips®"
The top shelf leads with City Beauty's highest-recognition product — a hero model image, the brand's most compelling claim, and the full City Lips color assortment merchandised beneath.
Shelf 02
Advanced Solutions — "Advanced Solutions for Wrinkles, Eyes & Face"
A model-forward panel positioning the hero anti-aging line — Lid Lifting Treatment, Advanced Action Sculpting Cream, UpLift Firming Serum — as a cohesive facial treatment system.
Shelf 03
Everyday Essentials — "A Simple 5-Step Routine for Healthy, Beautiful Skin"
A 3D OMI-rendered product image — no model, product-only — communicating a clear routine framework. The step-numbered layout (Cleanse, Tone, Brighten, Moisturize) guides the customer through the shelf without requiring a brand ambassador.
Shelf 04 — Base
Targeted Treatments — "Targeted Treatments for a Smoother, More Resilient-Looking Body"
The base shelf anchors the display with a clinically-credible before/after panel — leading with a 92% efficacy claim for InvisiCrepe Body Balm alongside supporting imagery. The data-forward approach differentiates this shelf from the lifestyle-driven panels above.
4
shelf design
0
production revisions
E2E
Owned concept → print
Aug '26
launch date
Related project — also at Walgreens
Walgreens Brand Differential Experience — Lips shelf
A lips-specific shelf designed for broader distribution across standard Walgreens locations — a more scalable counterpart to the Look Boutique display, launching July 2026.