Creative Direction
Crafting elevated imagery for luxury cosmetics
Whether on set or in a 3D environment, the goal is the same — to create imagery that communicates luxury and a premium aesthetic in the cosmetic industry. Both disciplines start in the same place: a considered creative direction built before a single shot is taken or render is made.
Creative Direction
Art Direction
Shoot Production
3D Visualization
The Shared Starting Point:
How every project begins — photography and 3D alike
PHASES 01 – 02 · COMMON TO BOTH DISCIPLINES
From Inspiration to Stakeholder Sign-Off
01 - Inspiration & mood boarding
Creative inspiration is gathered and organized in Milanote — grouped by theme, layout, and angle. Notes capture specific lighting conditions, set details, and props needed to achieve a reference look, building into a structured shot list.
02 - Stakeholder presentation & feedback
Creative direction is presented to marketing and relevant stakeholders before any shoot or 3D work begins. Feedback is incorporated and direction is locked prior to production — keeping revisions upstream, not downstream.
Photography
03 - Budget, casting & pre-production
A budget proposal is created and submitted to management. Once approved, supplies and props are sourced, models are cast, and a photographer and MUA are booked.
04 - Shoot, edit & approvals
Images are shot with models and processed with the photographer or by the internal design team. A round of creative corrections and approvals follows before images are distributed company-wide.
3D Modeling
03 - Digital twin creation
Physical products are mailed to OMI's NYC studio, where their team creates a photorealistic digital twin of the product — a precise 3D replica added to the OMI platform.
04 - 3D environment, camera & render
Within OMI, custom 3D environments ("sets") are built around the product. Camera angle, lighting, and depth of field are adjusted to achieve a photorealistic result — with the added flexibility of unlimited angles and edits post-shoot.
Creative Direction — Photography
On-set direction, casting, styling & post
Every shoot begins long before the photographer arrives — with a mood board that defines the visual language, and a shot list specific enough to execute efficiently on set. The work spans campaign imagery, product photography, and lifestyle shoots for City Beauty, all developed with the same goal: imagery that feels premium, considered, and immediately recognizable as the brand.
2025 Model Shoot
Raspberry Campaign & Birthday Promotion
Product Photography
Walgreens & Evergreen Imagery
3D Modeling
Digital twins, custom environments & photorealistic renders
Working within OMI, physical products become precise digital twins — created by OMI's NYC-based modeling team from the actual product. Once in the platform, those twins can be placed in fully customizable 3D environments, with camera, lighting, and depth of field all adjustable. The result is photorealistic imagery with the flexibility to iterate on angles and set design in a way that a traditional shoot can't offer.
Camera & Lighting Control
OMI Platform
Custom Environments
Digital Twins
Unlimited angles
Camera position and angle can be adjusted after the fact — no re-booking a shoot to get a different perspective.
Custom 3D environments
Customizable digital sets can be built and adjusted digitally around the product — props, surfaces, lighting, and depth of field all fully controllable.
Photorealistic output
Digital twins built from the actual product, rendered with production-level fidelity for use across packaging, retail, and campaign.
